How To Shift Yourself From Being An Unhealthy Yo-Yo Dieter To Being The Picture Of Long-Term Health

Hey, hey, it’s Maximus Mark, owner of Enterprise Fitness. Today I’ve got to drop some truth bombs. But first let’s lay the groundwork…

Coke a Cola, McDonalds, KFC, Pizza Hut, Hungry Jacks, Burger King, Safeway, Coles and mobile phones are not normal.

They are all apart of the social fabric that we call life… Common, but not ‘normal’.

Picture this… An Aussie Rules Football field…

If we start from one goal post and walk all the way to the opposing goal square, that distance represents the past two million years of human evolution. The tiny, single, little goal square on the other side represents the last 10,000 years of human evolution. In other words, industrial farming and grains becoming ‘apart’ of the human diet.

Now here’s the interesting part, the last millimetre, (yes, one of the most insignificant measurement you can think of) represents the last 100 years of human evolution.

What happened in the last 100 years?

Coke a Cola, McDonalds, KFC, Pizza Hut, Hungry Jacks, Burger King, Safeway, Coles and mobile phones, trans-fats, Canola oil, HFCS and GMO just to name a few.

Most people live their life on the last one millimetre. Then they develop modern diseases such as diabetes, heart attacks, lung cancer, food sensitivities, auto immune disease, etc, etc.

Let’s go back just 40,000 years ago, back before industrial farming. We ate based on what was available to us. You know the foods; things that were hunted, fished gathered or plucked. We ate real foods and real foods don’t have labels, they’re not cool and they’re certainly not ‘in vogue’. Let me define real foods with some basic principles:

  • Would a caveman have access to this food?
  • Would I be able to eat it 40,000 years ago?
  • Is it hunted, fished, gathered or plucked?
  • Foods without labels (e.g. vegetables)


We live in this world with marketing presenting itself as fact, where the more you spend on a handbag, the higher on the social ladder you must be and a world where we have no idea where our food comes from. This is a relatively modern invention of man and has only been possible in the last 100 years.

We eat things that could not be made in our home kitchens. For example, imagine making High Fructose Corn Syrup or Red Dye 29 in your kitchen? It’s not possible. Yet we consume it like its going out of fashion.

McDonalds launches a new burger and we race to ‘try it’ with their new thick shake flavour. News Flash! Those flavours were made in a lab, they’re not even real, yet we wear a badge of honour as being ‘one of the first’ to try it (watch fast food nation, a movie based on the unknown facts of the fast food industry).

Someone say insane? No wait! That was the voice in my head…

So the point is health is your birthright.

Actually let me scream it from the mountain tops… HEALTH IS YOUR BIRTH RIGHT!!!

So if health is your birthright and you’re finding yourself becoming unhealthy it may be because you have been brought into false truths about the way you should live and eat. Many of our beliefs come from the excessive marketing and ads parading foods as a status item or a tool to fill an emotional void. We confuse marketing with health, or maybe it’s that we replace health with convenience.

Coke tells us that we can “Open Happiness” and now give us the ultimate status item, a coke can with our name on it. For the children of the world, they’re taught that happiness comes with a toy from McDonalds so if ever they’re feeling blue; a happy meal is just $4.95 away.

Anyone growing up in a western society is taught from infancy that processed food is normal. Coming back to the football field analogy; processed foods represent one millimetre of the field.

So here I am, basically standing in the face of western society saying that nothing it stands for is ‘normal’ or healthy or the way we were intended to live for optimal health.

As Sean Croxton from Underground Wellness would say, “how do old foods cause new diseases?”

So there comes a point where you have read enough “7 steps to fat loss” articles and you have to take on a new identity.

This is where most people fail. They do all the right actions but fail to become the person who maintains a healthy lifestyle. This is why diets don’t work.

To gain lasting results, to become a healthy person, you have to think differently. Simple!

So Mark, how do you become a healthy person?

So here’s the formula taught to me by both Dr. John Demartini and Brad Sugars. It’s called Be X Do = Have.

Most people just focus on the have. Example; I want to be 8% body fat with a 6 pack. Here’s where they go wrong;

They focus on the have first. DON’T focus on the have, focus all your attention on the “BE”. Ask, WHO do I have to be to achieve the material result. Then the “do” will take care of itself and you will get the have.

So there, I’ve done it again, gone all deep and stuff and I didn’t at all touch on what foods you should eat. If you want what foods you should eat download my free diet and nutrition program from … that’s why its there!

If you enjoyed this article be sure to check out these articles and podcasts:

The Law of 10%

Have you Improved

Socially Unacceptable To Be Healthy

Podcast: Power Hour with Mark

Maximus Mark Ottobre


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